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4 Factors to Consider When Designing a T-Shirt for your Business

T-shirts are a staple in everyone’s closet, making it one of the most versatile garments that will never go out of style. That’s why businesses - from entrepreneurs, mid-sized, to fortune companies alike - often release customized t-shirts thanks to its cost-effective production and universal appeal.

Whether you’re starting your online t-shirt business or plan to use it as a marketing tool, the first step to standing out from a competitive crowd is to create a unique design. With that in mind, the tips below explore some factors to consider when designing your t-shirts:


Tip #1: Consider the Borders or Edges of your Design

Designs can come either with borders or free-flowing, but even going for out-of-the-box graphics needs invisible edges to ensure the end result has a professional look. These borders, whether visible to the eye or not, help frame the design in a logical way.

It ensures the visual elements are displayed in a layout that makes sense to the main subject, or else it will look like a sloppy mess. The framing also helps draw attention to your shirt’s focal point, making the framing one of the critical pillars of an effective graphic design.


Tip #2: There’s Beauty in Simplicity

The best designs are often the ones that can transcend through trends and can pair well with other styles, so keeping the design simple should pack a more powerful punch compared to overcomplicated graphical tees.

The design should showcase a clear and focused message, which means any other unnecessary elements will only result lead to clutter. Simplicity is key to good design, but it’s also cheaper to print and easier to fix.


Tip #3: Consider the Shirt Color and Imprint

Color is a powerful influencer that can make or mar the overall look and feel of the design, especially when it comes to graphical tees. The color scheme you choose will affect the printing budget, but it can also make a significant difference in the final result.

Be sure to stick with limited color options for the shirts so you can go for a more flexible design. The color can also alter the message of the design, so choose wisely.


Tip #4: Consider the Fabric Type

Many shirts look stunning when it’s fresh off-the-rack, but after going through laundry, the design drops in quality as the fabric shrinks. That’s why it’s crucial to invest in quality fabric if you want the shirts to last longer.

Different fabrics suit specific target markets too, so it helps to explore your options so you can produce t-shirts that appeal to your audience.


The Bottom Line: Designing a T-Shirt that People would Love to Wear 

Designing a t-shirt is one of the most versatile marketing tools you can play around with, but there are key factors to consider if you want to print the best design for your business. Before you put your design up for grabs, take a look at the list above so you can get started in the right direction.


How can we Help Design your Own Shirt?

Here at Bauers Boutique, we offer premium screen printing services in Rochester, New York, that can produce high-quality prints and deliver with a speedy turnaround at no minimum order.

From digital printing, custom screen printing of any job sizes, digital screen printing, and direct to garment printing for small businesses, we can help produce your designer products and give your business a competitive edge.